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Website Images

Using images on a website

website planning

Regardless of how interesting your page content is, good quality images will always add something. No matter how well you describe something, images of your business, products and staff help to engage visitor interest. Of course, you don't have to use your own images; lots of sites use generic images, as is the case with this website. What is important is that the images are relevant and good quality.

Should I use professional photos?

If you have a website for your business, it makes sense to invest a little money in getting a few professionally-taken photos to use on the website. However, it's not essential. If you don't want to pay a photographer and don't have enough good quality images of your own, visit an online picture library and browse for suitable images there. The photos will be generic, but good quality. If you have to pay, remember that good images are not expensive if they add value to your site.

When you are choosing photos for a website, plan them page by page. Think of the content on each page and find photos that fit in with the text. Also, think about their shape. How much space will they require? Are they intended as full-page backgrounds? Look at the format of your images - the image size and shape - and see if they can be cropped to fit your pages. Remember that an image may look beautiful when viewed at full size, but how will it look if you try to crop it to fit into a small space?

Image quality is an important consideration, but with quality comes a large file size. We can optimise images to reduce their file size, but too many photos on a page will always cause the page to load more slowly. To allow for problems cropping images and with size reduction / quality issues, we strongly advise you to find more images than you actually need. That way, if one or two won't work, for one reason or another, we have alternatives.

Background images

It is relatively easy to replace a plain-coloured background with either a pattern tile or even a single page-width image. As an example, the website uses full-screen background images rather than a simple white or coloured background. If you like the full-screen image idea, remember that the images should not distract visitors from your text, and that large chunks of them will be obscured by text.

What if you can't find the right images?

If you can't find what you want, we can track down professional images to suit. In most cases you will have to pay a licencing fee to use the images, and these are payable by you, even if we find them for you. We have added a few links below to the more popular image library websites. Some charge fees for their images, while some provide them free of charge. Free images often require attribution (you have to say where they came from).